We all grew up being told “Don’t judge a book by its cover.” But let’s be honest…everybody does.Â I’ll be the first to tell you whether I’m looking at a book cover, wine label, orÂ protein shake bottle, my eye tends to go towards the things that are original and exciting which then makes my brain say “Why don’t you give that a try!” Nothing could be truer when it comes to your company’s brand. If you think I’m wrong, stop yourself next time you’re buying something new and ask yourself, “Why am I going with this brand and not that one?” You may be surprised.
When it comes to your company’s identity, your brand (or in this case I shouldÂ say your “Mark”) should have the same effect on people. The logo/mark mightÂ just be a part of the brand BUT it’s a HUGE part. Maybe you’re saying to yourself “That kind of thing doesn’t matter, because we get the job done and our clients are happy!” This could be true, however think about all the new customers or clients you couldÂ be missing out on because as soon as they go to your website they think “Did I just travel back to 1995?” People want to work with people they like, but also people that seem current with the trends. Co-founder of Amazon, Jeff Bezos, once said, “Your brand is what people say about you when you’re not in the room.” Whoa. So, how do you feel about your brandÂ now?Â If your brand is strong, then great! Stick with your gunsÂ – especially with theÂ customer experience part of the brand. But as we all get older…we age whether we like it or not.Â Same goes with your logo.
So, is the face of your brand old and outdated? Do you think it’s time for a facelift? If you’re interested in knowing how to get started with giving your logo a new look, connect with me via email at email@example.com and I’ll be glad to show you our process of renewing your brand with a fresh new face. Remember newness spawns momentum,Â and that might be just the right ingredient to getÂ those people in the room excited about working with you!