The Content Marketing Institute defines Content marketing as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience â€“ with the objective of driving profitable customer action. This greatly differs from conventional “interruption marketing” where advertising interruptsÂ the audiences viewing or reading experience.
Atlanta Idea Studio can work with you on a content marketing strategy and plan, as well as assist with carrying out the content creation. Get in touch with us to find out more. But have no worries, we’re very gentle when we bite.