Judge not but realize you’re being judged.

Brand judgement

 

How do you want your brand to be perceived?

I recently changed my glasses from a nearly invisible silhouette frame to a more noticeable black frame. My prescription had changed and I was ready for a change as well. When I walked down my make believe runway at residence to model them for my friends, I received such comments as “you look so smart” and “now you look studious”. It made me wonder how I “looked” before.

It got me thinking. How are our appearances and more importantly our actions causing others to think of us, even before knowing us?

As I go about my life and experience what I call “growth”, I will let my attitude, new found knowledge and understanding factor into how I’m judged. I encourage you to have the same approach when it comes to how your brand is perceived.