Are you likable?
Seriously? You ask.
Over the years, the one thing that I’ve seen that might be the factor that beats out talent is Likability. I can’t explain it, but if people like you, they tend to trust you – and if they trust you, you usually end up with their business. This may be the ONE thing that leads you to all the business you ever wanted. So are you likable?
I don’t want this to read like it’s some quick way to manipulate your potential clients at all. That’s not what this is about. My purpose of this article is that all of us, as humans, would take a look at ourselves, our morals, our beliefs, etc. and see if what we really believe about ourselves is reflected out in the “business world.”
Is it true sometimes we just need someone to come in and do the job? Sure. I heard a sermon one time where the pastor said, “Just because you’re a Christian Plumbing Company, doesn’t mean I want you to fix my pipes. I want the guy that can come in get the job done and go.” I get that (in some respects), BUT I do feel that if you are building a relationship with a person or business there needs to be a little bit more than the “I can get the job done” persuasion. There are hundreds of folks that can probably solve that businesses problem(s), but what separates you from them is they aren’t YOU. You are unique and so make them realize that.
“Some people are just likable,” you say? I would agree with that statement. But why don’t you think you are? Is it you’re not a people person? Well, I hate to say it, but you’re not being hired by a wall, you’re being hired by a human. So become a people person. Even when it feels weird to be nice, be nice and see what happens. Show your passion for what you do. If you lack in that area, then you probably don’t believe in what you’re selling. And if you don’t believe in what you’re selling, then you’re probably in the wrong business. Just saying.
I feel that there is something in all of us that wants to embrace people more, but we’re a little scared to show our true selves. Let me say, you can still be yourself and act as a professional simultaneously. People want authenticity more than you think.
So, If you’re into handwriting thank you cards after an introduction, DO IT! If you’re the type that calls instead of emails DO IT! If you like to have a good laugh to break the ice, DO IT! If you like to tell people “God Bless You,” DO IT! Whatever the case be respectful, be professional, be genuine, be YOU, but more than that…be a LIKABLE YOU.