What’s Under the Hood?

I watched/listened to a video blog this morning that had such a great and simple analogy, I just had to write about it. The guy that does the vlog is in the same business as us and I enjoy listening to his subject matters and experiences because mine are so similar. Anyway, just to setup the scene, he did his vlog while he was working or I should say restoring a vintage car. He said that he had been restoring that old car for quite a while and has been so focused on things like the grill and the chrome around the headlights, but he hasn’t put much time or effort into the engine. That’s kinda funny right? I mean you can make the car look pretty and sparkle, but if it doesn’t run, what good is it?

Which leads me to my next point (his next point). In business, or as a business owner, we all want our stuff to look really, good right? I mean our brand, collateral pieces, website, videos, social media, etc. But what’s driving your business? Sure, your website may get you some business, but let’s be honest without SALES your dead in the water or in this case sitting in the garage. If we’re not putting forth most of our efforts into what’s under the hood and keep this thing moving, we’re out of business! So why do we do this? What makes us want to spend so much time on the stuff that doesn’t matter that much? Here’s a quick list of perhaps the reasons:

  1. It’s Fun(ner). It’s more fun to work on stuff for yourself than spending time trying to find business. With every hour you spend on yourself you can be reaching out to a handful of folks via email, LinkedIn, or…that’s right…phone call. Don’t let fear or laziness keep you from success!
  2. It’s Easier. It’s easier, when you think it’s fun. But hey, being in business ain’t easy! Again, don’t be lazy and don’t fall into this trap.
  3. You feel productive. Sure, you have to have a website. I know. And of course when you’re working on some that you have to have you feel productive and satisfied at the end of a days labor. But try this – Try just getting something up and out there and know that you can tweak it along the way. Or dedicate 10-20% of your day to your stuff and the other 80% to reaching out or meeting people.

Look, we’ve all been there. Even my dad would make fun of me because we changed our website at least 3 times in the first year in a half of being in business! He would say, “It’s just fun to work on your own stuff.” He was right! But I’m telling you, I’m telling you…you MUST have sales if you’re going to keep your business running and moving forward. So, take a moment today, look how pretty everything looks or could look, and then start working on your engine!

 

Why Newness Creates Momentum

Years ago I was at a conference where Andy Stanley was speaking. Most people in my neck of the woods know who Andy is, but in case you don’t, he’s the lead pastor of North Point Community Church and speaks a ton on leadership. His whole message, in this particular session, was about how NEWNESS spawns MOMENTUM. At the time, I thought it was a pretty good talk and all. I mean I enjoyed how he communicated and I left with feeling like I learned something that could be applied at our church plant. Now years later, I came across the same talk on YouTube and let me tell you… it kind of blew my mind. First off, I’m a business owner of 5 years now. So, this message, although he was speaking mainly to church leaders, had a ton of validity and was very applicable to my own business.

MOMENTUM has many synonyms. Energy, Force, Power, Strength, Thrust, Speed, Velocity just to name a few. Not only are most of these positive words, but Andy gives momentum this  definition: “Forward motion fueled by a series of wins.” I really love that.

So, how do we get started into this “series of wins?” In the area of business, it may sound simple but create something NEW. Andy goes on to say, “Momentum is never triggered by tweaking something old, it’s triggered by introducing something new. New, Improved, Improving (He states throughout his message) BUT It must be a noticeable improvement over the old.” He states, “New does not guarantee sustained momentum but it is essential to trigger it.”

Have you ever noticed why so many brands create new products and packaging with “New Formula” or “New and improved ___” on it. It’s great marketing that gets the consumer to try their new product(s). They want you to know “We’ve been working on it to make it better!” or “We’re so committed to making sure that you will keep coming back to buy our products, we are every once in a while going to add products or change it up and make it better.”

So what’s the point? The point is, if your organization is lacking momentum and you can’t figure out why, do something NEW and DRASTICALLY different. Even if it’s you going away for a while and being a little silent and then reintroducing yourself to the world as better or newer…do it! What do you have to lose?….except your momentum!