Why Newness Creates Momentum

Years ago I was at a conference where Andy Stanley was speaking. Most people in my neck of the woods know who Andy is, but in case you don’t, he’s the lead pastor of North Point Community Church and speaks a ton on leadership. His whole message, in this particular session, was about how NEWNESS spawns MOMENTUM. At the time, I thought it was a pretty good talk and all. I mean I enjoyed how he communicated and I left with feeling like I learned something that could be applied at our church plant. Now years later, I came across the same talk on YouTube and let me tell you… it kind of blew my mind. First off, I’m a business owner of 5 years now. So, this message, although he was speaking mainly to church leaders, had a ton of validity and was very applicable to my own business.

MOMENTUM has many synonyms. Energy, Force, Power, Strength, Thrust, Speed, Velocity just to name a few. Not only are most of these positive words, but Andy gives momentum this  definition: “Forward motion fueled by a series of wins.” I really love that.

So, how do we get started into this “series of wins?” In the area of business, it may sound simple but create something NEW. Andy goes on to say, “Momentum is never triggered by tweaking something old, it’s triggered by introducing something new. New, Improved, Improving (He states throughout his message) BUT It must be a noticeable improvement over the old.” He states, “New does not guarantee sustained momentum but it is essential to trigger it.”

Have you ever noticed why so many brands create new products and packaging with “New Formula” or “New and improved ___” on it. It’s great marketing that gets the consumer to try their new product(s). They want you to know “We’ve been working on it to make it better!” or “We’re so committed to making sure that you will keep coming back to buy our products, we are every once in a while going to add products or change it up and make it better.”

So what’s the point? The point is, if your organization is lacking momentum and you can’t figure out why, do something NEW and DRASTICALLY different. Even if it’s you going away for a while and being a little silent and then reintroducing yourself to the world as better or newer…do it! What do you have to lose?….except your momentum!