Unfortunately, I’m not going to talk today about the 1980’s comedy classic with Rodney Dangerfield. I know, I know… you’re disappointed. (The Triple Lindy!) BUT can you believe that it’s that time of year again?! If you’re like me and have little ones, then you know this can be a happy/sad time. Happy to get them out of the house (haha) but sad because Summer is winding down and it just means they’re (we’re) getting older.
For me, knowing that Fall is coming is always exciting! I feel like it’s my 2nd New Years in some respects. A time to start over. A time to evaluate my business. It’s also a great time to talk to businesses about helping their business because many companies start their planning for the following year around this time.
Just like going back to school, we all need to prepare and have everything in place for the upcoming year. Whether you’re planning for January or you’re hoping to be in someone’s plan come January. So how do you as a service provider become apart of that plan?
Well, we’ve heard timing is everything. I think typically when we here that expression we think about being at the right place, at the right time. But it’s so much more than that. Timing is patience, but timing is also not waiting. It’s a strange thing this “time.” For example, we just finished a major video campaign that took almost a year to get started on. You say “a year? That’s seems like forever.” Maybe, but here again it wouldn’t of happened if we hadn’t gone ahead and reached out at the right time, and also if we hadn’t been patient with the company as they put their internal pieces into place. You see our initial “cold email” (I hate this term) or let’s say “reach out” was in September. Then our Discovery call was in December. After that our first face to face meeting was in mid February. After that more emails and phone calls as the client continued to work out their plan for the upcoming year. Then finally in May we were asked to bring something to the table. This gave us a month and in June we pitched the video campaign to the client and was well received! Yay! After this there was more time involved with figuring out which major brand (that they sold) was going to be involved with the campaign. After this decision was made, we had to pitch the campaign to that major brand. Needless to say they loved the idea and we started the pre-production process that coming December…A year after our first Discovery Call! Yep a Year.
Was it worth the wait? Well, without getting into too much detail, the commercial spot we produced that kicked off the campaign won us an award and gave us an opening into an industry we hadn’t worked in before. For me, anytime I’m involved with something I love, something I’m good at, and something that’s bigger than me (or us) is worth the wait. When you can impact others lives and well as help someone’s business grow, that’s always worth the wait.
So, what will you be doing in this back to school season? Reaching out to potentials with expectations? Preparing for the wait? I hope both.