HD VIDEO PRODUCTION
It’s always great to be able to spread our creative wings and produce a national commercial; especially one we can have so much fun with, like tourism. Capital City Lake Murray Country, the largest recreational lake area in SC, needed a new HD 30 second TV spot that would capture the variety of attractions, dining, history and water activities in this four-county region. The first question we posed to ourselves was - "How do we give the viewer the experience without ever being there?" We knew the variety of activities would provide the footage we needed but the decision to create original exciting music was the key that brought it all together. AIS co-wrote and produced the song "Come Alive" and then based our storyboard after it. With creative "lead-in" transitions and colorfully animated visuals, AIS successfully went beyond the client's expectations. In the end, Capital City Lake Murray Country's Spot received the highest viewership in South Carolina beating out both the State and Charleston's tourism spots. The longer Web version increased their social media viewership by 230 percent!
Atlanta Idea Studio (AIS) is a creative house dedicated to bringing your brand to life through video and digital marketing. With a collective 25+ years of advertising, marketing, and video production experience, AIS was formed not only to produce stellar videos, but to help you strategically market your brand on the web. We specialize in Food & Sustainable Products, Health & Wellness Brands, New Product Introductions, and Tourism. So, whether you need a Commercial, Branded Web Video, Explainer Graphics, or just something fun to go viral, Atlanta Idea Studio is ready to get started! Give us a call today...you won't be disappointed.
todd pringle/ creative director/ producer
Todd Pringle grew up in the Atlanta advertising world. He cut his teeth in the family advertising, marketing and public relations firm of Pringle Dixon Pringle working summers and holidays. His passion for film and TV grew as he entered college, and he went on to study film production. Todd landed an apprenticeship in the fall of 1998 under the tutelage of director Hugh Wilson who created WKRP in Cincinnati and directed First Wives Club among many others. From there, Todd developed his writing and producing skills at WSB-TV and Turner Broadcasting. With a yearn to start his own business, Todd co-founded The Pringle Agency in Beaufort, SC which served as home office for seven years prior to returning to Atlanta to expand his video talents and the formation of Atlanta Idea Studio. He was nominated in 2008 for a Civitas award as "Young Professional of the Year."
Todd is married and has two children. He leads the youth band at his church in Lawrenceville and has a passion for golf and Braves baseball.
tim suggs/ marketing director/ producer
Tim has been involved in Internet Operations since 1998 when he began developing a website for his younger brother so that family and friends could keep up with the McEachern Indians football team as they made it undefeated all the way to the State Championship. Since then, he has continued to find needs and develop web based solutions while learning new skills along the way. Today he works with numerous clients to enhance their Internet exposure through Video production, PPC, SEO, Affiliate, and Social Media.
Tim enjoys restoring vintage FJ-40s, rooting for The Atlanta Braves, and raising German shepherds.
director of photography
new business development
PSA "KILL TEXTING & DRIVING" | Todd Pringle - Writer/Director | Tim Suggs - Producer
CHATEL FARMS SPOT | Tim Suggs - Writer/Producer | Todd Pringle - Director/DP
CAPITAL CITY LAKE MURRAY SPOT | Todd Pringle - Director/Producer/Writer | Tim Suggs - Writer/Producer
CITY OF NORCROSS SPOT "Unity" | Tim Suggs - Producer/Writer | Todd Pringle - Director/Writer/Producer
SOUTHWEST GWINNETT CHAMBER SPOT | Todd Pringle - Writer/Director | Tim Suggs - Producer
Currently running on
NATURE'S GARDEN TV EP: 12 | Created and Produced by Atlanta Idea Studio
AIS Original Branded Entertainment. Currently running on Comcast/Xfinity
PULLOONS SPOT "Gender Reveal Party" | Todd Pringle - Writer/Driector/Producer | Tim Suggs - Writer/Producer
DCBA SPOT "For Children's Hospitals" | Tim Suggs - Writer/Producer | Todd Pringle - Director
SRP FEDERAL CREDIT UNION "Spring Loan Campaign" | Todd Pringle - Producer/MGA
SOCIAL EXPERIMENTAL MARKETING
AIS recently took an aspiring client’s marketing plan to a whole new level. After testing video through the client’s large social media following, we created a monthly Web Show to educate followers about organic foods and highlight their products Who needs a newsletter when you can have a webshow? .
From TV Spots to Web Commercials, AiS does it all. We not only shoot, but we are a turn key shop that provides clients production services from conception to post. Check out our commercial work.
Need aerial shots but can’t afford the helicopter? Aerial Videography is the newest weapon in our arsenal. It’s affordable and we provide ½ day
as well as full day shoots with our newest technology.
One of the greatest way to "explain" what you do is with an explainer video. Our motion graphic artists will bring your message to life through kinetic typography and orginal
2D or 3D art.
SOCIAL MEDIA SOLUTIONS
When our client DCBA, a clinical documentation company, decided to tap into the children’s hospital market, they were challenged with how to get their foot in the door with the larger hospitals that specialize in children's medicine. A well-known children’s hospital in Denver was searching for a clinical documentation company. Although not selected from their first meeting, DCBA, along with three other companies, was later asked to return and make a presentation for the hospital documentation account. Atlanta Idea Studio approached DCBA and presented them with a creative idea to kick off their presentation to the hospital. Why not create some initial excitement with a short humorous video that took kids and put them in various adult-like situations that just didn’t “Fit?” End result- DCBA bought the idea, Atlanta Idea Studio wrote and produced the video, the children’s hospital in Denver loved it, and DCBA won the account! That’s the power of a creative video.
For the last 3 years, we have worked with DCBA as their exclusive Internet Marketing partner. As a part of this plan, we manage their pay per click (PPC) campaigns and also create original content in the form of articles, forums, blogs, videos and infographics that are used to educate and gain new clients. We have seen a continual increase in visitor traffic over the past three years (currently at 500% from baseline) leading to a significant growth in new business and separating DCBA from their current competitors.
I love mayonnaise! Don't you? Ok...Ok, I know not everyone loves mayonnaise, but the fact is that it just goes hand and hand with certain foods. I mean you can't make a good ol' southern potato salad without mayonnaise! I can't imagine a sandwich without mayonnaise (although many will argue with this) The point is mayonnaise is a condiment - a condiment that complements the food to make it taste better. I look at video the same way. Video complements your marketing!...read more
20 years ago this week, Forrest Gump was released into theaters. A great reason to celebrate! Why? Well, let's see: unbelievable cast, terrific screenplay, memorable lines, and my favorite...locations. You see, I was actually a freshman at SCAD in savannah when they were shooting Forrest Gump. Also I lived and worked in and around Beaufort, SC for many years where the other beautiful backdrops were filmed. Shrimping boats, Vietnam, and of course the Gump Boarding House location, which I finally found after several years. So what's my point besides making you day-dream about being "a real shrimpin' boat captain?"...read more
For years now I have been saying this quote. It was something ingrained into me years ago by my father who has a great creative mind. So what does it mean you ask? Like most things, the more complicated the "whatever" the harder it is to understand. And when someone can't understand something, they don't want it. End result....loss of revenue. Think about the tax code, but the tax code takes over 73,000 pages to explain. No wonder it's so screwed up!
If you're thinking about creating a brand, video campaign, or anything marketing...take a note from Apple who is one of the biggest brands in history and who also kept it simple....read more.