MOTION STILLS DESIGN STRATEGY
HD VIDEO PRODUCTION
It’s always great to be able to spread our creative wings and produce a national commercial; especially one we can have so much fun with, like tourism. Capital City Lake Murray Country, the largest recreational lake area in SC, needed a new HD 30 second TV spot that would capture the variety of attractions, dining, history and water activities in this four-county region. The first question we posed to ourselves was - "How do we give the viewer the experience without ever being there?" We knew the variety of activities would provide the footage we needed but the decision to create original exciting music was the key that brought it all together. AIS co-wrote and produced the song "Come Alive" and then based our storyboard after it. With creative "lead-in" transitions and colorfully animated visuals, AIS successfully went beyond the client's expectations. In the end, Capital City Lake Murray Country's Spot received the highest viewership in South Carolina beating out both the State and Charleston's tourism spots. The longer Web version increased their social media viewership by 230 percent!
Atlanta Idea Studio (AIS) is a creative house dedicated to bringing your brand to life through video and digital content. With a collective 25+ years of advertising, marketing, and video production experience, AIS was formed not only to produce stellar videos, but to help you strategically market your brand on the web. We specialize in Food & Sustainable Products, Health & Wellness Brands, New Product Introductions, and Tourism. So, whether you need a Commercial, Branded Web Video, Explainer Graphics, or Strategic Marketing Design, Atlanta Idea Studio is ready to get started! Give us a call today...you won't be disappointed.
todd pringle/ creative director/ producer
Todd Pringle grew up in the Atlanta advertising world. He cut his teeth in the family advertising, marketing and public relations firm of Pringle Dixon Pringle working summers and holidays. His passion for film and TV grew as he entered college, and he went on to study film production. Todd landed an apprenticeship in the fall of 1998 under the tutelage of director Hugh Wilson who created WKRP in Cincinnati and directed First Wives Club among many others. From there, Todd developed his writing and producing skills at WSB-TV and Turner Broadcasting. With a yearn to start his own business, Todd co-founded The Pringle Agency in Beaufort, SC which served as home office for seven years prior to returning to Atlanta to expand his video talents and the formation of Atlanta Idea Studio. He was nominated in 2008 for a Civitas award as "Young Professional of the Year."
Todd is married and has two children. He leads the youth band at his church in Lawrenceville and has a passion for golf and college football. Go Dawgs!
tim suggs/ marketing director/ producer
Tim has been involved in Internet Operations since 1998 when he began developing a website for his younger brother so that family and friends could keep up with the McEachern Indians football team as they made it undefeated all the way to the State Championship. Since then, he has continued to find needs and develop web based solutions while learning new skills along the way. Today he works with numerous clients to enhance their Internet exposure through Video production, PPC, SEO, Affiliate, and Social Media.
Tim enjoys restoring vintage FJ-40s, Georgia Tech football, and riding his Ducati.
professional director of photography
new business development
We be blogging
GUERRILLA MARKETING IDEAS
SOCIAL MEDIA SOLUTIONS
When our client DCBA, a clinical documentation company, decided to tap into the children’s hospital market, they were challenged with how to get their foot in the door with the larger hospitals that specialize in children's medicine. A well-known children’s hospital in Denver was searching for a clinical documentation company. Although not selected from their first meeting, DCBA, along with three other companies, was later asked to return and make a presentation for the hospital documentation account. Atlanta Idea Studio approached DCBA and presented them with a creative idea to kick off their presentation to the hospital. Why not create some initial excitement with a short humorous video that took kids and put them in various adult-like situations that just didn’t “Fit?” End result- DCBA bought the idea, Atlanta Idea Studio wrote and produced the video, the children’s hospital in Denver loved it, and DCBA won the account! That’s the power of a creative video.
For the last 3 years, we have worked with DCBA as their exclusive Internet Marketing partner. As a part of this plan, we manage their pay per click (PPC) campaigns and also create original content in the form of articles, forums, blogs, videos and infographics that are used to educate and gain new clients. We have seen a continual increase in visitor traffic over the past three years (currently at 500% from baseline) leading to a significant growth in new business and separating DCBA from their current competitors.
Amplify your brand
Atlanta Idea Studio is a very creative and talented agency. Todd and his crew have a natural instinct for listening to the client and delivering an incredible product. We plan to use Atlanta Idea Studio's services for years to come!"
President/CEO Capital City Lake Murray Country
You can come back in the near future and read our thoughts and production tips in the New AIS Blog. Thank you for your patience.